Pontypridd Golf Club — 121 Years, Back Online

The club's previous website sat on a domain registered in 2005 that the club did not control. By the time the new site went live, that domain no longer answered. A club with more than a century on the Common had no address on the web it could call its own.

Two questions the club could not answer online. Golfers want to know whether the course is open. Event bookers want to know whether the function room is free and how to ask. Course conditions meant ringing the clubhouse, and a room that seats 120 above the town had no enquiry route on the web. One should be answerable at a glance on a phone; the other should take a form, not a phone call.

Then there was the history. The club believed much of its written record had been lost with the old website; the page is gone and was never archived. A club that raised money for its course with a rugby match against the touring Wallabies, and rebuilt its clubhouse within a year of a fire, deserved better than a blank. And everything on the new site had to be true and the club's own: real photographs, a history that could be sourced, no stock imagery, no AI pictures, no invented claims.

Studio 72 built and deployed a working concept the day of the first call, so the directors had something to see and click at their board meeting four days later. A half-hour call with the club secretary produced the second version the same day: a history page, a clubhouse section, venue hire grown from five occasions to ten, an enquiry form offering eleven event types, and every stock and AI-generated image gone. The photographer's written licence covers the event photography, and the club captain confirmed the hole captions.

The two questions now belong to the club. From a password-protected page, the clubhouse team sets COURSE OPEN or COURSE CLOSED from a phone in about thirty seconds. If the store fails, the site shows open, never closed. Both enquiry forms send to the club secretary's inbox, with the visitor's email as reply-to when one is given. A honeypot catches bots and the form works without JavaScript. It never says 'sent' unless the mail provider accepted it; on failure it shows the club's phone number and a 'Try again' button.

Everything on the site points back to the club: the address, pontypriddgolfclub.com; enquiries landing in the club secretary's inbox; photographs that are the club's own or licensed in writing; and the Welsh name, Clwb Golff Pontypridd, on every page. The history page rebuilds 1905 to 1914 from Welsh newspapers digitised by the National Library of Wales, beside the club's 73-second archive film and an appeal for post-1919 material. Underneath: static HTML, no framework, a strict Content-Security-Policy with no inline scripts, and Lighthouse 100 for accessibility, best practices and SEO on all three pages.