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Cookies

Cookie notice

We only set analytics and advertising cookies if you choose Accept in our cookie banner. You can change your mind at any time with Cookie settings at the foot of every page.

Last updated:

What a cookie is

A cookie is a small file a website stores in your browser. Similar technologies, such as your browser’s local storage, are covered by the same rules (the Privacy and Electronic Communications Regulations), so we list them here too.

What we always store

These are needed for something you have asked for, so they do not need your consent.

Strictly necessary
NameSet byPurposeLastsType
studio72_cookie_consentStudio 72Remembers whether you chose Accept or Reject. Browser local storage, not a cookie.Until you change it or clear your browserStrictly necessary
bookd_concierge_vk_<site id>Bookd, for our chat assistantA random ID that keeps your chat conversation together. Set when you use the chat assistant. Browser local storage.Until you clear your browserStrictly necessary for the chat you start
s72_hubStudio 72Keeps partners signed in to the Partner Hub. Only set if you sign in there.30 daysStrictly necessary
recover_auth
sb-…-auth-token		Studio 72Keep Studio 72 staff signed in to internal tools. Never set for visitors.30 days; up to 13 monthsStrictly necessary

Only if you choose Accept

None of these load until you choose Accept. If you choose Reject, or later change your mind, they are not set — and choosing Reject after accepting deletes them from this site.

Analytics and marketing
NameSet byPurposeLastsType
_gaGoogle AnalyticsTells one visitor from another so we can count visits and see which pages are read.13 monthsAnalytics
_ga_QC6G1RLNJYGoogle AnalyticsKeeps track of your visit for the same counts.13 monthsAnalytics
_fbpMetaRecognises your browser so Meta can measure and target our Facebook and Instagram adverts.3 monthsMarketing
lastExternalReferrer
lastExternalReferrerTime		MetaRecords which site sent you here, for the same advert measurement. Browser local storage.Until you clear your browserMarketing

Services that set no cookies

These services set no cookies on this site, but your browser contacts them, so they receive your IP address and basic browser details.

Third-party requests
ServiceWhenWhy
VercelEvery pageHosts the site and keeps security logs; also serves blog narration audio when you press play.
Ahrefs Web AnalyticsEvery pageCookieless, aggregate visit counts — no profile of you.
Bookd (getbookd.io)Every pageLoads the “Chat with Studio 72” assistant.
ElevenLabs (via unpkg.com, cdn.jsdelivr.net and Google Cloud Storage)After you first scroll, tap or typeLoads the “Talk to Alex” voice assistant. Nothing is recorded unless you start a call.
Tally/get-started and the mockup formRuns the form. Tally’s frame also reports errors to Sentry.
Google PageSpeed InsightsOnly when you run a speed checkTests the web address you enter.
Google Fonts and UnsplashOnly on sample design previews we send to businessesDeliver the typefaces and stock photos in those previews.

Forms, links and embeds

The forms on /get-started and in the “free homepage mockup” window are embedded from Tally; they set no cookies in our tests. Booking a call takes you to Calendly, and our LinkedIn, Instagram, X and WhatsApp links take you to those services. Each sets its own cookies on its own site under its own policy.

Changing your mind

Reopen the cookie banner to accept or reject at any time:

You can also block or delete cookies in your browser’s settings — see the help pages for Chrome, Safari, Firefox and Edge.

Questions

Email garth@studio72.dev. How we use personal data more widely is in our privacy notice.