WAE Power — Faults, fuse boards and emergency call-outs
The situation
WAE Power is an electrician in Cwmbran: faults, repairs, fuse boards and emergency call-outs across Torfaen, Newport, Cardiff and nearby.
People look for an electrician when something has gone wrong: a board that keeps tripping, a dead socket, the lights out. The website's first job is to get them through to WAE Power, on the phone, on WhatsApp or with a form, from the first screen.
The old website ran on Wix. The logo existed only as pictures on a black background, with no vector artwork that would sit on a light page.
What was built
A single page built around a cut-through house at night. A light switch beside the headline turns the rooms on, and the headline changes with it, from 'Lights out in Cwmbran?' to 'Ring us. Tell us what’s happened.' Further down, a fuse board's breakers switch off and on while a small house shows what each one feeds.
The phone number, WhatsApp and the call-out form are on the first screen as the page loads, not behind the animation. Three Google reviews are quoted word for word, each with its month.
Studio 72 traced WAE Power's bolt and wordmark from their own files into a vector logo whose white parts take the colour of what they sit on: light on the night sky, ink on a light bar. The house, the fuse board and the van are licensed illustrations, not photographs of WAE Power's jobs.
Underneath: static HTML, CSS and JavaScript with no framework, and a strict Content-Security-Policy that allows no unsafe inline script.
What it does now
The call-out form asks what the job is, a name, a phone number, a postcode and a few words, and takes an email and a photo of the fuse board if the visitor has them. Each enquiry is emailed to WAE Power's inbox with the photo attached and the customer's email as reply-to.
A hidden field and a timing check screen out bots, and each address can send five messages in ten minutes. If sending fails, the form says so and gives the phone number.
The site sets no cookies and stores nothing in the browser, so there is no cookie banner. The privacy and cookie notices name WAE Power Ltd as the controller, and the old Wix addresses redirect to the new page.